Bachelor in Digital Marketing with Honours

Core Courses
Elective Courses

1) Demonstrate competency including digital and numeracy skills in solving business problems related to marketing.
2) Practice professional ethics, good leadership qualities and possess effective interpersonal skills.
3) Engage to lifelong learning programmes, entrepreneurial activities and adapt to global environment and societal needs.

For Malaysian Students
General Entry Requirements
A pass with credit in Bahasa Melayu/ Bahasa Malaysia at SPM level, and
A pass in Malaysian Higher School Certificate (STPM) with at least C grade (CGPA 2.00) in General Paper and C grade (CGPA 2.00) in any two of the taken subjects in the STPM, or
A pass in STAM Qualification for at least Jayyid level, or
A pass in Malaysian Matriculation Certificate / Foundation with minimum CGPA of 2.00, or
Hold A – Level / International Baccalaureate / Australian Matriculation (Ausmat) Certificate, or
Hold Diploma / Equivalent recognized by Malaysian government and approved by the University Senate or a pass in Malaysian Higher School Certificate (STPM) with at least C Grade (CGPA 2.00) in General Paper and C Grade (CGPA 2.00) in any two of the taken subject in the STPM, or
Hold Diploma Vokasional recognized by Malaysian government and approved by the University Senate, or
Attained a minimum Band 2 in Malaysian University English Test (MUET).
Special Requirements for the Program

Comply to university general requirements, and
Comply to special requirements for the programme. Please refer to https://admission.utm.my/entry-requirements-ug-malaysian/ for further details.
Do not have any physical disabilities

For International Students
General Entry Requirements
A Senior High School Certificate/Senior Secondary School/other equivalent pre-university qualifications from government schools (with a period of at least 12 years of study from primary to higher secondary). Refer to https://admission.utm.my/general-entry-requirement/ for further details.
Participate in the bridging program organized by the university, and
Attained a minimum Band 3 in Malaysian University English Test (MUET)/ Band 5.5 in IELTS/ Score of 46 in TOEFL iBT.
Pass the Health requirements.
Please refer to admission.utm.my/entry-requirements-ug-international/ for further details.

Note: -Year of entry and duration of study will be based on the credit exemptions or credit transfer awarded by the university.

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Product marketing managers
Marketing assistants/executives
Purchasing and administration executives
Management and marketing-related posts in industries within an ICT environment or in ICT-based organisations.

Malaysian Qualification Agency (MQA)